Wednesday, 16 March 2011

An alternative to sugar and artificial sweeteners

Anyone heard of this? I remember last year reading something about this. It is a berry that tricks your tastebuds so that anything you eat after it tastes very sweet, no matter what you eat be it a lemon or tree bark!
It was discovered in the 60's by Robert Harvey who said "You can eat a berry and then bite into a lemon, it becomes not only sweeter, but it will be the best lemon you've tasted in your life." 
Harvey set up production and marketed it in the US to diabetics as an alternative to sugar. Sadly in 1974 the FDA banned it as it had to undergo strict testing before it could be added to the consumer market. There are stories of controversy surrounding the sugar industry's added involvement in the berry being banned. The sugar industry is quite large and powerful having been around for hundreds of years so it does have a lot of power.
It's such a shame. A natural product that is a healthy alternative to sugar. Not only could this help to ease the ever growing obesity epidemic but it could also be used to make bitter tasting foods more palatable for poverty stricken areas.




You can actually buy them on thinkgeek.com as a novelty. I'm so tempted to give them a go!


Further reading BBC, OCWeekly


-Lucas

2 comments:

  1. Lets get some for sure when u come over!

    ReplyDelete
  2. As a serious sweet tooth this berry sounds like the answer to my prayers...

    ReplyDelete